Following approval by the board in July, ABC staff and our consulting company, McCabe Message Partners, have been hard at work laying the groundwork for an exciting new Career Awareness Initiative.
We have conducted a poll of over one thousand individuals aged 14-21 to test their knowledge of OP&P before we move forward. This data will give us metrics for determining how effective our Awareness Initiative is with this audience. We have also begun testing messages with focus groups of this same age demographic to determine what messages best resonate with our target group.
In addition, we have begun reaching out to certified individuals who might be interested in becoming ambassadors for this program in their local communities. Ambassadors will be our boots on the ground at career and science fairs as well other venues where we want to promote OP&P as a career. If you are interested in joining our effort, please send your name and contact information to us at ambassadors@ abcop.org or call Debbie Ayres at 703-836-7114 ext. 224.
We are also working on a new OP&P Career website. Not only will the website give an overview of the careers available in the profession, but will include videos and other interactive features promoting why young professionals have already chosen a career in OP&P. This is just the beginning! We have a robust list of activities and outreach that we are very excited about. Stay tuned for more details – and if you are interested in being a part of this exciting initiative, just let us know!